Piraeus Bank was the first bank to have established a new philosophy in products promotion for Individuals launching Consumer Loans 'Profile'.

'Profile' offers each customer separately his own consumer loan on an interest rate that he deserves assessing at the same time:

• his special needs and capabilities
• his customer relationship with the Bank
• but also his credit behaviour in any bank

Consumer Loans 'Profile' are addressed to Piraeus Bank New and Existing Customers, regardless of whether they hold any loan product or not, rewarding those ones with a very good credit behaviour with preferential interest rates even up to 4,55 points lower; the product also rewards customers with no loan burden offering them interest rates lower than the competition.

The customer is directly informed about the interest rate by visiting the Bank's branch without requirement to submit a loan application.
In addition, he receives a written offer valid for 5 calendar days including all information related to the loan he prefers in order to be able to actually evaluate what is really of his interest.
Also, the customer may get informed about his interest rate contacting Piraeus Bank Call Centre round the clock.

One could reasonable wonder: Why choose Piraeus Bank...

…because despite the fact that other banks adopted this customized pricing, 'Profile', in contrast to the competition, remains the unique approach actually placing the customer at the centre of attention because it offers:

• customers' own interest rate
• a product absolutely adapted to his needs
• and all this combined with an immediate and high quality service